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Ad Rigging: Google Fined $1.7 Billion

Written by Staff Writer

google 1762248 640Google Fined $1.7 Billion in EU for Restricting Rivals’ Ads -Wall Street Journal
"Alphabet’s Google was fined $1.7 billion by the European Union for limiting how some websites could display ads sold by its rivals, the tech giant’s third antitrust penalty from the bloc since 2017.

Wednesday’s decision, which is smaller than the total of $7.67 billion levied against Google in two previous decisions, is the last among formal charges the EU’s antitrust regulator has so far filed against the tech giant, drawing to a close at least one part of the nearly decadelong investigation into the company....'Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anticompetitive contractual restrictions on third-party websites,' said Margrethe Vestager, the EU’s antitrust chief. 'This is illegal under EU antitrust rules,' she added. Even though Google has stopped this behavior in 2016, Ms. Vestager said that 'at a minimum our decision requires Google to put a stop to those restrictions or any other restrictions with an equivalent effect and not to reinstate them.'"